About

Making broken beautiful

Kintsugi Holistic Health is a person-centred and holistic practice specialising in the assessment and treatment of mental illness.

Kintsugi Holistic Health believes that the process of repairing things that have broken can create something more unique, beautiful, and resilient.

Brief

Brand Rebellion was engaged to design a logo for Kintsugi Holistic Health, using the ancient art of Kintsugi as a metaphor for repair, strength and beauty.

The engagement was extended to further support the opening of the practice with signage, templates and business card design.

Outcomes

Brand Rebellion conducted an exploration workshop with the founder of Kintsugi Holistic Health to uncover the brand’s values and personality. We subsequently delivered three stages of logo design, refining the identity and direction. The logo design incorporates elements of the art of kintsugi, that can be used flexibly throughout the branding.

Key outcomes include:

  • Clear articulation of Kintsugi Holistic Health’s values and personality.
  • Development of a refined and cohesive brand identity through logo design.
  • Integration of kintsugi-inspired design elements for flexible branding applications.

“Thank you to Britt and the team at Brand Rebellion for transforming Kintsugi Holistic Health from an ideal into a brand. Thank you for taking the time to get to know me and the meaning of Kintsugi. I am so proud of what we have created, a metaphor woven seamlessly into a design.”

Kintsugi Signage Mock Up on a timber a-frame.