Brand. Workforce. One Organisation.

About Brand Rebellion

Brand Rebellion is a brand and workforce consultancy helping organisations align their people, brand and communications with where they’re trying to go.

We started Brand Rebellion because we saw organisations tackling brand and workforce as two separate challenges. We didn’t think they were.

Your people shape your culture, your reputation and the experience you deliver. Your brand influences who you attract, how people connect with your organisation and how you’re positioned in the market. One inevitably impacts the other.

When they’re aligned around a strong vision, organisations are in a much better position to move forward with clarity and purpose. When they’re not, the cracks start to show.

Different objectives emerge. Teams head in different directions. You hire people without being clear on what you actually need. Culture can shift. Decisions start to feel inconsistent with who you are and where you’re trying to go. Over time, that can affect your reputation, your ability to attract and retain good people, and your position in the market.

That’s why Bryden and David Campbell founded Brand Rebellion in 2022, bringing together Bryden’s experience in brand and marketing with David’s background in people and organisational strategy.

And the name reflects how we think.

Brand is the organisation – why you exist, what you stand for, where you’re going and how you want to be known.

Rebellion is the action – being prepared to challenge what’s not working and actually do something about it.

We’re not interested in change for the sake of change. We’re interested in helping organisations recognise when something is getting in the way of where they want to go – whether that’s within their brand, workforce or the alignment between the two.

Because when you’re clear on where you’re going, everything you do – from the people you hire to the decisions you make and the way you show up in market – should help get you there.

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Imaginative.  Proactive.  Brave.  Kind. 

Panels & Arrangements

Creative & Digital Communication Panel
Services Australia
The People Panel
Department of Finance
Digital Marketplace on BuyICT
Digital Transformation Agency
Professional Services Panel
Eurobodalla Shire Council
ICT Provider Arrangement
Defence
Creative Services Panel
SA Department of State Development
Provision of Professional and Associated Services
Australian National Audit Office
Small to Medium Enterprise (SME)

Meet the Team

We’re big thinkers, creative communicators & workforce planners.

Founder & Managing Director

Bryden Campbell

Bryden has over 12 years of marketing experience developing and managing brands, stakeholder engagement and developing digital marketing strategies, she has worked on some of Canberra’s most prolific brands across government, innovation enterprise and small business.

Prior to launching Brand Rebellion, her most recent appointment was the Marketing Director of the Canberra Innovation Network. She led the marketing to create a globally recognised brand positioning both the company and the city as the destination of innovation, entrepreneurship, research and creativity.

Bryden has worked on major destination marketing campaigns for both VisitCanberra and Brand CBR and she has also tutored at the University of Canberra in advertising. Bryden always finds a way to inject innovation into an already highly creative process.

Partner

David Campbell

David Campbell is an experienced organisation and workforce practitioner, specialising in the design, development and implementation of workforce planning, strategy and people solutions. He has extensive experience across diverse industries spanning corporate, not-for-profit, government, defence and the intelligence community.

Prior to joining Brand Rebellion, David spent a decade at a multinational consultancy. David delivers progressive solutions and outcomes across both large-scale transformations and corporate functions using a data-driven approach that is accurate, dependable and holistic. David is passionate about helping businesses thrive and has an aptitude for problem-solving, with the ability to seamlessly navigate complexity.

Senior Design & Creative Strategist

Britt Nichols

Britt Nichols is a versatile designer, creative strategist, and marketing professional with over a decade of experience bringing bold ideas to life in the real world. With expertise spanning branding, digital marketing, event management, and the vibrant intersection of design and placemaking, Britt thrives at the crossroads of creativity and strategy.

Prior to joining Brand Rebellion, Britt was the local producer of ACT Surface Festival, bringing public art to life in unexpected spaces, and drove creative engagement at the Canberra Innovation Network, where she facilitated events and opportunities for startups and innovators. She is the Design Director for Eaten magazine, an international publication where her work bridges history, hunger and design.

A passionate advocate for Canberra’s arts scene and a hands-on creator, Britt’s artistic flair and DIY ethos ensure every project she undertakes is infused with authenticity and originality. From multi-channel marketing campaigns to public art installations, Britt excels at projects that require creativity, collaboration and flawless execution.

Senior Marketing & Communications Manager

Kali Gatehouse

Kali is an experienced and motivated marketing and communications manager, possessing extensive experience in directing and executing multifaceted campaigns from inception to conclusion. Over the course of her eight-year tenure in the media and marketing industry, Kali has garnered a diverse skill set by working across various sectors, including but not limited to hospitality, tourism, construction, cyber and tech.

Before joining Brand Rebellion, Kali served as the marketing head of one of Canberra's largest corporations, where she oversaw all marketing and media efforts for six multi-million-dollar property developments. She also assisted in the development of a community-centric rebranding initiative for the organisation. Prior to this, Kali led the marketing and communications for numerous hospitality venues in Canberra.

As an enthusiastic storyteller, Kali is passionate about collaborating with companies to uncover their brand values and effectively communicate them to their target audience. This approach results in building trustful consumer-brand relationships and delivering measurable outcomes.

Brand & Workforce Strategist

Charlotte Griffiths

Lotte is a creative and organized professional with experience working in a range of environments; from leading advertising agencies, SMEs and Fintech start-ups. Through an education at Sydney University studying Economics with a major in Marketing, she brings a logical approach to problem solving and combines this with an eye for branding & design.

Prior to joining Brand Rebellion, Lotte worked as a marketing manager for a portfolio of regional pubs, alongside branding & operating a successful rural farm stay and wedding venue. Lotte is a self-starter that can act on opportunity using skills establishing relationships, trouble-shooting problems, and building brands through online assets; including website & social media design.

Outside of work you’ll find Lotte painting, sewing or reading up on the latest Vogue. As a Sydney native she now enjoys life on acreage in country NSW growing veggies and caring for her brood of backyard chooks.

AUTHENTIC

We believe in being genuine, transparent, and true to ourselves and our clients.

RESOURCEFUL

We are creative problem solvers who don’t shy away from challenges.

DRIVEN

We set ambitious goals and work hard to exceed expectations.

LIVELY

We bring energy, enthusiasm, and vibrancy to every project.