About

The information management and governance specialists  

iCognition is one of the longest-serving information management and governance providers in Australia. As one of the earliest companies to advise and implement the industry-leading Micro Focus Content Manager, iCognition is now a reputable, award-winning Micro Focus Platinum Partner with over 500 strategy and solution migrations across Federal and local Government, Finance, Education, private enterprise and regulated industries.

Brief

Brand Rebellion was engaged to assist iCognition to develop a clear, compelling and distinctive brand story, and to find new ways of driving reach and interest in a commoditized industry.

Outcomes

Brand Rebellion works closely with iCognition on their messaging and marketing.

We provide strategic planning, scheduling, and insightful advice to ensure their marketing aligns perfectly with their business objectives, supporting the team with webinars and online events to crafting engaging content and designs that captivate audiences.

We develop social media content and manage the scheduling of posts, particularly for LinkedIn and Facebook, helping to enhance their online presence and engage effectively with your community.

Through our marketing as a service, our management of their social media on platforms like LinkedIn and Facebook, not only increased their online presence but also created meaningful interactions that build community and loyalty.

Key outcomes include:

  • Consistent messaging of products and services to a wider audience.
  • A revamped website streamlining iCognition’s online information into a single destination, with improved user experience and accessibility.
  • Strengthened alignment of messaging and marketing materials with the company’s brand and objectives.

"Throughout our collaboration, Brand Rebellion has consistently demonstrated professionalism and a collaborative ethos. Their commitment to understanding our brand's identity and objectives has resulted in a seamless partnership characterised by constructive dialogue and mutual respect."

Nigel Carruthers Taylor
Executive Director and Principal

Co-Founders of iCognition standing next to each other in business attire and hands in pockets
iCognition website mock ups shown on a burgundy background
Co-Founders of iCognition standing next to each other in business attire and hands in pockets
Mock up of iCognition Business Cards on a teal background with shadows of a palm leaf