Aristotle Metadata

Make data make sense.

Aristotle Metadata helps organisations of all shapes and sizes record information about their data to provide evidence-based, positive outcomes for their stakeholders.

Aristotle Metadata has been an integral part of the Canberra innovation and business ecosystem. Founders Sam Spencer and Lauren Eickhorst established the company in 2018 and have turned it into a successful SME that boasts a growing team and has a strong federal government client base and interested clients from around the globe.

Brand Rebellion has been engaged to establish a strong brand presence and further build brand momentum in Canberra, specifically in the innovation and government sectors.

Aristotle Metadata’s success has come off the back of hard work and dedication to finding innovative solutions for the emerging and in-demand market of cataloguing metadata. Having no venture capital behind them, their story is a diamond in the rough and sets the pinnacle of inspiration for a new generation of entrepreneurs in the deep tech space.

Metadata makes better data.

Brand Rebellion has elevated Aristotle’s brand presence through a comprehensive Marketing as a Service (MaaS) offering and ongoing design support, ensuring consistency and purpose in all communications and collateral.

By promoting Aristotle’s messaging via social media channels, engaging webinars and newsletters, strong client connections have been established while expanding visibility to new audiences.

A critical achievement has been the elevation of Aristotle’s proprietary MAST Methodology and IDEAL Processes, positioning the brand as a thought leader and educator in the data management space.

Key outcomes include:

• Enhanced brand presence and recognition in the data management industry.
• Increased client engagement and retention through targeted marketing efforts.
• Elevated Aristotle as a thought leader and educator through the promotion of its proprietary methodologies.