Britt Nichols, Author at Brand Rebellion

Brand Marketing

The $30,000 Cup: Panama’s Geisha Coffee and the Art of Selling Prestige

Panama’s Geisha coffee just sold for a record-breaking $30,204/kg. Here’s how scarcity, storytelling and branding…

Britt NicholsAugust 22, 2025

Brand

What is Brand Equity, and What’s it Worth?

Brand equity is the reason why customers choose your brand over competitors, even when the…

Britt NicholsFebruary 1, 2024

Navigating the visual void headline image. Strategies to market your cutting-edge organisation without stock photos

Marketing

Navigating the Visual Void

Strategies to Market Your Cutting-Edge Organisation

Britt NicholsJune 29, 2026

Brand

Your Brand is Only as Strong as It is Consistent

Brand consistency is not just a nice-to-have, it's a must-have for any business that wants…

Britt NicholsApril 27, 2023

Brand Marketing

3 Mistakes You’re Making With Your Logo Design

Unique and memorable branding sets your business apart, and when done right can act as…

Britt NicholsMarch 8, 2023