Uncharted Territory Festival

Exploring new possibilities.

Over 10 days from 7-16 July 2023, artists, entrepreneurs, and researchers intersected to push the boundaries of what was possible at Uncharted Territory, Canberra’s new arts and innovation festival celebrating creativity, experimentation and ground-breaking ideas.

The ACT Government program discovered new, uncharted territories in innovation, art, and science. The event showcased some of Canberra’s most formidable minds and talents, shared what was unique about this place, and told the story of our contributions to national and international discourse.

Brand Rebellion was engaged to create a visual identity, and develop a brand and marketing strategy for the Uncharted Territory festival.

Brand Rebellion partnered closely with the Uncharted Territory team to bring their festival vision to life, understanding their target audience and unique selling points. Through this collaboration, we crafted a visually captivating logo and brand identity that perfectly encapsulated the essence of the event. Additionally, our team devised and executed a comprehensive content strategy that effectively engaged the festival’s target audience, amplifying Uncharted Territory’s online presence and fostering awareness and understanding of the event locally and within target markets. Key outcomes include:

• Creation of a visually appealing logo and brand identity that effectively captured the essence of Uncharted Territory, enhancing brand recognition and identity.
• Implementation of a comprehensive content strategy that increased audience engagement and expanded Uncharted Territory’s online presence.
• Building awareness and understanding of the festival locally and within target markets, fostering pride and buy-in from key stakeholder groups, and effectively communicating the festival’s concept.