The National Museum of Australia (NMA) is a cultural institution committed to preserving and sharing the diverse stories, cultures and histories that shape the nation. With a four-year funding guarantee secured in 2023, NMA saw an opportunity to future-proof its workforce and align people strategies with its institutional goals and a digital transformation.
Brand Rebellion was engaged to deliver a comprehensive strategic workforce plan and lead the implementation of key initiatives to enhance diversity, inclusivity, capability, and long-term workforce resilience.
Approach
- Developed a four-year Strategic Workforce Plan including supply and demand modelling, capability mapping, and workforce risk analysis – aligning to business needs.
- Conducted detailed role assessments and reviewed job family framework to improve visibility of risks, identify overlaps, gaps and capability priorities.
- Delivered a First Nations Population and Labour Market Analysis to inform tailored recruitment strategies and support NMA’s equity targets.
- Produced an Industry Workforce Capability Report identifying critical roles, labour market conditions and remote work opportunities.
- Created a DEI Business Case, Statement of Commitment and Disability Inclusion Recruitment Guidance driving inclusive workforce practices.
- Developed census-informed action plans to address engagement, culture and leadership challenges.
- Designed and refined role descriptions and organisational structures aligned with future workforce requirements.
- Built a custom PowerBI dashboard to track workforce data, trends and performance in real time.
- Provided strategic communication guidance to support internal alignment and engagement throughout the transformation.
