Brief

For its first birthday celebration, The Noosh (Canberra’s mid-week explosion of drag, burlesque, comedy, poetry and queer performance) set out to transform Fun Time Pony into an immersive, high-energy, one-night takeover. With full ArtsACT funding secured, the team wanted to level up production value, branding and promotional impact to match the scale and spirit of the event.

Brand Rebellion was engaged to create a cohesive visual world that captured the raw joy, organised chaos, and community-driven creativity that define The Noosh. Our task was to craft an instantly recognisable design direction, build anticipation across social channels and ensure the event space was as bold and expressive as the performers who brought it to life.

Approach

  • Developed mood boards and three design directions capturing The Noosh’s eclectic, high-energy aesthetic.
  • Built a visual identity that brought The Noosh’s first birthday to life with boldness, grit and humour aligning with the show’s legacy of pushing creative boundaries.
  • Created a full suite of event collateral including posters, postcards, sticker sheets, T-shirt design, fans, social media tiles and promotional assets.
  • Designed large-format event signage such as the 3m media wall and venue banner, transforming Fun Time Pony into an immersive party environment.
  • Delivered a suite of high-impact social tiles and stories to support phased rollout: early hype, lineup reveals, countdowns and final ticket pushes. Templates ensured the Noosh team could continue creating on-brand content throughout the campaign.

Image credit: Nathan J Lester

“

Brand Rebellion was the first branding consultant I have worked with as a freelance artist and boy are my standards now set wonderfully high. Britt Nichols was not only a skilled, detail minded and articulate professional to work with, but took a personal interest in The Noosh as a project centered around community and collective art making. We wanted to level up the look and the production value of our first birthday through marketing, merchandise and event staging and Brand Rebellion went above and beyond.
I have been spoiled in working Brand Rebellion and having a true artist like Britt know exactly what I was after and how to make it all happen. I look forward to future projects when I can bring Brand Rebelion on board and work together to make our arts scene shine with excellence.

IckyCreator of The Noosh